Smart BM, whose real name is Aina Precious Ayomide, is among a growing group of young Nigerians building public visibility through livestreaming and social media content creation. Born on 31 March 2005 in Agbado, Ogun State, he is the third of four children in a Christian family and is currently studying for a Bachelor’s degree in Mass Communication.
Alongside his academic work, Smart BM has established an online presence as a livestreamer, reflecting a broader shift among Nigerian youth toward digital platforms as spaces for expression and income. Media analysts note that livestreaming has expanded rapidly in Nigeria due to widespread smartphone access and limited barriers to entry, particularly among young audiences.
Smart BM operates within a wider ecosystem of Nigerian digital creators, including Ojo Werey (@ojo_isaboy), who is known for competitive live matches, Sandra Benede, a model and influencer active in livestream interactions, and creators such as Tee Dollar, Tobi Nation, and Seun Pizzle. Also within this space is Kefas Brand, an actor and model with a significant social media following, whose online presence extends beyond livestreaming into fashion and entertainment-related content. Together, these creators represent different approaches to audience engagement but share reliance on real-time interaction and platform-driven visibility.
While supporters view this group as evidence of innovation in Nigeria’s youth-driven media space, critics raise concerns about the pressures created by livestream culture. Digital researchers point to the competitive nature of virtual gifting systems, which can encourage prolonged screen time and financial uncertainty. “The income is unpredictable, and the pressure to stay relevant is constant,” said a Lagos-based digital media analyst.
There are also questions about how online prominence intersects with education and personal development. Some academics argue that universities are still adjusting to students whose public profiles extend far beyond the classroom. Others suggest that disciplines such as Mass Communication increasingly overlap with practical digital experience, making the paths of students like Smart BM both relevant and challenging.
Beyond individual careers, the rise of livestream creators has prompted wider debate about changing definitions of success among Nigerian youth. Online visibility and engagement now compete with traditional measures such as professional credentials and long-term career stability. As this digital ecosystem continues to grow, figures like Smart BM and his contemporaries remain central to discussions about opportunity, risk and sustainability in Nigeria’s evolving media landscape.
